idDuluth has just finished successfully launching the new website for Cape Superior Inn. Our goals were to provide a platform where Cape Superior Inn could easily manage their appearance and special promotions, and give potential customers a sense of what they can expect when the endeavor on their next North Shore adventure.
A fresh look on the website came with a nice boost to SEO as well. A common problem people face when building a website, is that search engines do not have the ability to recognize text if it is an image. This can make it difficult to create a nicely presented website and still benefit from organize search results (you know, the free stuff!). This is one of the reasons WordPress has become such a popular platform over the years: It allows you to deploy a good looking website, and encourages you to post updates to your website about your business, which in the long haul, will greatly improve your search engine optimization. The more the search engines know about your business, the better it can match potential clients. Cape Superior Inn will be posting about upcoming events, room promotions, and their Cape Superior Bottle Shop specials, such as their current discounts when buying multiple bottles of wine.
Congratulations again to Cape Superior Inn on your new look!